Tap Initiative

When sport stars perform well a congratulatory bum tap is in order. So when TAB asked us to generate PR around the $100,000 it gives to the Prostate Cancer Foundation of Australia every year, we ingeniously went where no brand has gone before.

Award Awards | Bronze | PR Campaign, Integrated
Award Awards | Finalist | PR Campaign, Amplification
Directory Magazine | Featured
AdStars | Silver | PR Entertainment & Leisure
AdStars | Silver | PR Corporate responsibility
AdStars | Silver | PSA Healthcare
AdStars | Bronze | PR Corporate reputation

 
 
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"They won 40-13 on the bum tap scoreboard."

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"Will @Tabcomau pay this one?"

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Results

216% more butt taps
166% more prostate enquires
$100k raised
$1.2m earned media

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