Experience Amazing
I'm not really a car person. But that didn't stop us successfully launching the new $200,000 Lexus sports coupe. The angle? Unlike others, the LC500 went from a concept car into production with little to no changes. Below is the customer journey that got Millionaires hooked.
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Step 1: from concept to reality
Step 2: find out more
Step 3: a $200 taste of things to come
Step 4: a drive day for the ages
Results
38:1 ROI
70 Lexus LC pre-orders
189% lead target