Give DIY A Try
I've renovated my laundry, it’s not that hard once ou get stuck in. That’s why when NRMA Insurance wanted to educate customers about how to manage their policies online, we knew the analogy of DIY would do the trick. Deirdre was such a hit that she was called back for a series of life hack content videos. We also got her to leave a message for anyone who still rung the call centre.
MACA Media Award
Results
1 month's target hit in 15 mins
60,000 calls saved per month